top of page

(終了)Design Thinking Design Doing


An introduction to design for people with no design experience


Are you interested in what ‘design’ is and how it can be used to deliver great new ideas for products or services? This workshop, led by Yoon Bahk, Lecturer at UC Berkeley’s Jacobs Institute for Design Innovation and Gaetano Ling, a Product Design Lead at the world renowned design agency IDEO, will explain the thinking and doing processes that design-led organisations employ to create entirely new and successful ideas that fundamentally shift the way people live their lives. It is a workshop specifically aimed at welcoming people with no design experience and introducing to them the skills and methods needed to understand the process and impact of design. Join this workshop, try these methods and get design thinking and more importantly design doing...

- Design Thinking provides a toolkit for innovation; drawing on empathy, exploration, and learning to uncover new opportunities for product or service development strategies.

- Through curiosity, human-observation, rapid idea generation, prototyping and compelling storytelling, a design led process can lead teams towards innovative solutions.

- Deploying this playful method, small teams are often able to achieve disproportionate impact through design with original ideas that are grounded in evidence of real-world needs and values.

- This 2 day, hands-on workshop will expose participants to a designer’s creative toolkit that can be adopted by individuals and organizations to address a diverse range of challenges.


<Date and time> May 25th(Sat) - May 26th(Sun), 2019

Day1 09:30-18:30

Day2 09:30-17:30 + Party (finish time: 19:30)


THE CORE KITCHEN / SPACE (1F, Core, Shintora Dori Street)(Address: 4-1-1 Shimbashi, Minatoku, Tokyo)

<Co-Lead Facilitators>

Yoon Bahk

Yoon is based in California and is a Lecturer at UC Berkeley, Jacobs Institute for Design Innovation and for 7 years was Senior Tutor at the Royal College of Art’s Innovation Design Engineering programme. She also conducts visual facilitation workshops and teaches visual thinking for companies such as the BBC and Microsoft to help foster ideas around innovation within an organization.

Gaetano Ling

Gaetano is a Product Design Lead at IDEO. He has 10 years of experience in inventing new technologies for products that offer richer human experiences. Based in Silicon Valley, he embraces a ‘thinking through making’ approach towards innovation that blends design with digital and physical engineering.

Miles Pennington - Support Facilitator

Miles is Professor of Design Led Innovation at The University of Tokyo, Japan and also a member of the RCA-IIS Tokyo Design Lab. Previously for 8 years he was Head of the Innovation Design Engineering (IDE) programme and founder of the Global Innovation Design (GID) programme. He was also a Director of the London studio of the Japanese creative innovation agency Takram.

<PDF information> 


The workshop will be held in Japanese (the facilitators speak English but there will be translation into Japanese). If you only speak English and wish to participate, please apply from the application form (The link is below) and check the corresponding box of the language question.  You'll be in the waiting list, and we'll build an English speaking team if we can have more than four English speaker members. 


No design background is required. 

<How to apply> Please read well Terms and Conditions and Privacy Policy before applying.  Please apply from the application form below.  We'll contact you soon after receiving your application.

<Participation fee> One person  172,800JPY(160,000 JPY + 8% consumption tax)/2 days Payment method: Bank transfer We'll explain the details by email.

<Special discount> If you participated in our previous workshops there will be 15% discount of the participation fee.

<Application form>


bottom of page